I. INTRODUCTION

"PLATONIM" Ltd., registered office: Yablakovo village, Pladnishteto area 1, UIC 204545144, respects the privacy of its customers and visitors to the Platonim.bg online store (hereinafter referred to as the "Site" or "Online Store"). This Privacy and Cookie Policy (hereinafter referred to as the "Policy") explains how we collect, use, disclose, and protect your personal data, as well as how we use cookies and similar technologies.

II. PERSONAL DATA WE COLLECT

We collect the following categories of personal data:

• Registration and profile data: name, email, phone number, delivery address, password;
• Order data: products, quantity, price, payment method, delivery address, payment details (for card payments, processed securely by a licensed payment processor);
• Payment data: when paying by card, processing is carried out by a licensed payment processor (Stripe, Borica, PayPal, etc.), which does not share full card details with us;
• Delivery data: when choosing courier delivery, we share only the necessary data for order fulfillment (name, phone, address) with the courier company;
• Communication data: messages sent via contact forms or email;
• Site usage data: IP address, browser type, operating system, pages visited, time spent, via Google Analytics and Facebook Pixel.

III. HOW AND WHY WE USE YOUR PERSONAL DATA

We use your personal data for the following purposes:

• Contract fulfillment: order processing, delivery, invoicing, support;
• Communication: sending order confirmations, status updates, responses to inquiries;
• Personalization: displaying relevant products and personalized offers;
• Analytics and optimization: via Google Analytics and Facebook Pixel, we analyze traffic and visitor behavior to optimize the site and our marketing campaigns;
• Legal compliance: retaining data for accounting and tax purposes.

IV. COOKIES AND SIMILAR TECHNOLOGIES

The Site uses cookies and similar technologies to provide you with better functionality and a personalized experience. Cookies are small text files stored on your device.

Types of cookies we use:

• Essential cookies: enable basic site functionality (e.g., keeping products in your cart, logging into your profile);
• Analytical cookies: via Google Analytics, we collect anonymous statistics about site usage;
• Marketing cookies: via Facebook Pixel and other tools, we personalize ads and analyze campaign effectiveness;
• Functional cookies: save your preferences (e.g., selected language, currency).

You can control the use of cookies through your browser settings. Please note that blocking certain cookies may limit the functionality of the site.

V. SHARING OF PERSONAL DATA

We share your personal data only in the following cases:

• With courier companies - only the data necessary for order delivery;
• With payment processors - for card payment processing;
• With Google (Google Analytics) and Facebook (Facebook Pixel) - for analytics and personalized advertising;
• When legally required - with government authorities or courts.

We do not sell your personal data to third parties.

VI. DATA PROTECTION

We implement technical and organizational measures to protect your personal data, including:

• Data encryption during transmission (SSL/TLS);
• Restricted access to personal data only for authorized personnel;
• Regular security checks.

VII. USER RIGHTS

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right to be informed about the data collected;
• Right of access to your personal data;
• Right to rectification of inaccurate data;
• Right to erasure ("right to be forgotten");
• Right to restriction of processing;
• Right to data portability;
• Right to object to processing;
• Right not to be subject to automated decision-making.

To exercise any of these rights, please send a request to info@platonim.bg.

VIII. RETENTION OF PERSONAL DATA

We retain your personal data for the following periods:

• Order data: 5 years (for accounting and tax purposes);
• Registration data: as long as you have an active profile;
• Cookie data: up to 2 years, or until you delete them.

IX. CONTACTS

For questions regarding this Policy or the processing of your personal data, please contact us:

Email: info@platonim.bg
Phone: +359 888 853 550
Mail: PLATONIM Ltd., Yablakovo village, Pladnishteto area 1

X. CHANGES TO THE POLICY

We may update this Policy periodically. We will notify you of significant changes via email or a message on the site. We recommend that you review this page regularly.

Last updated: October 2025